23 February 2007


yes, yes, please load pictures! so masyn--shall we set a time/date to talk "expo" ideas at your place?

22 February 2007


We could add that to the Expo Day... the evening culminates in a fashion show... real women... real (wedding) dresses... maybe modern make overs... with one lucky - maybe even surprise - couple winning something together...
I am still down with the thought that this could be a Saturday event... start around 1 or 2... booths set-up... 3/4 expert speakers... round table break out groups... into an evening event with music/dancing... a fashion show... and a grand prize something...
Of course this is a common event for groups to do... so if we could take it out of the box, that would be fresh and new.... especially for us Young We2e's.
Peace n Love

Just throwing out an idea...

My assistant and I were talking about how fun it might be to throw a party for all of my past brides and invite them to pull their wedding dress out of the box and don it one more time. We could do a photo shoot of all the women, as well as offer a mini makeover to each and share funny/horror stories of the different weddings and potentially put together a fun "a bride's advice for brides" booklet to handout.

This probably doesn't make much sense, but in the spirit of brainstorming, I thought it might be fun to do some sort of fashion show with real brides - past & present and have all the attendees wear old bridesmaid/groomsmen attire & bring never-to-be-worn-again formal attire to donate.

I realize that this doesn't necessarily open the forum for all the other businesses in our group that are NOT wedding related, but, like I said, just an idea to get it all rolling.

No matter what, I'm so excited about helping formulate some fabulous event and would love to be a part of the planning committee! I would love to meet at Urban Pearl or wherever to start kicking around ideas. I'm pretty flexible for meeting times as long as they're planned in advance.

Incidentally, is it appropriate for me to add a couple photographs that I really like of people in our group? I've never been a part of a group blog so not sure about the etiquette. But I love this photo I took of Heather at a crazy event we did up in Cheyenne, WY just after Thanksgiving:

Here's a funny picture of Heather & I from that night:

And one of my favorite images of the "surprise" photo shoot I did with Rachael and her twins:

Regina, Recherche Photography

19 February 2007

an event

i'm in, urban pearl crew. let's do an event. check out www.fashiondenver.com. i'm one of the judges. maybe we could do something similar or do a makeover something on top of this or...??? i love a good adventure. an expo sounds so interesting. who else is in?

15 February 2007

Great Night!!

I have to say... it was a fabulous and inspiring evening. I am with ya... I think it is a great idea to have an event. I am thinking expos, breakouts, speakers - well rounded to speak to our lives, and of course a party. Open to the public, great location - fun and playful etc. Whose game? We're in! Lets start the planning committee... first meeting... my house? Although, who can follow up Rachels lovely abode... p.s. Thank you so much for hosting! Peace N Love

12 February 2007

event marketing...yes?

What a great meeting! Thank you everyone for your enthusiasm, food, donations for DFS, and ideas. Jeff and I compared notes and it seems that a recurrent idea was an event of some sort (charity related?) that we could all contribute to. mmm. Sounds really interesting. Anyone out there spark to that idea as well? Ideally, it would be an event where we would also get some great press and exposure. Thoughts?

Jeff and I are here to field any marketing questions that come up as a result of the meeting tonight + if you need/want the handouts emailed to you, just let me know.

10 February 2007

marketing tenets

marketing at its core essence--how we get the word out about our business and ourselves. There are so many ways these days, many of which are self-service, not requiring a marketing agency. However, the craft of getting the marketing right does still require the same tenets as an agency or pro would use.
(1) Know who you are. Brands are emotional links to products and services. They are built in your target's minds. They are built via consistent messaging over time that finds a way to burrow into their psyche. As such, your brand should carry through to every touchpoint you have with your consumers/target, including yourself.
(2) About those consumers/target. In order to stay focused, you must know who your audience is and where they're going to come from. It makes marketing decisions much easier and clearer.
(3) The marketing plan. It really does help to get it all on paper and go through the thought process. It can change, certainly, but to keep your budget tight and insist on results you need to have a plan.
(4) Execution. Tactics. This is your presentation of your brand to the world. Insist that they be right. The right colors, the right fonts, the right paper, the right images. And make it easy to get in touch with you.

More at our meeting on Monday 2.12, 6p, my house. Can't wait!
>>LINK: one of my favorite resources<<